What Brokers & Teams Need to Know 

The Department of Business & Professional Regulation (DBPR) has approved a New Team Advertising Rule that will impact brokerage office procedures and team advertising. Brokers and teams have until July 1, 2019 to comply, but it's not too early to prepare.   

Teams 

  • Real estate team or group names shall NOT include words suggesting the team or group is a separate real estate brokerage or company... Continue reading

  • “Team or group advertising” shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group.

  • All advertising must be in a manner in which consumers would know they are dealing with a team or group.

  • In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage.

  • This rule applies to all advertising.   

Brokers 

  • Brokers are required to designate a team member per team that is responsible for insuring that the advertising is in compliance with the above requirements.

  • Brokers must maintain a current list of each team member updated monthly.    Resources 

Advertising 

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