The amendment to the advertising regulation, 19 NYCRR 175.25(d)(3)&(6), requires every broker (and associated licensees) that advertises the exclusive listing of another broker to clearly and conspicuously display the name of the listing broker preceded by preceded by one of seven permitted phrases. This would apply to any licensee displaying an IDX feed on their website. It will apply to both the grid or list view and the webpage that displays the listing. It is also applicable to paid advertisements through third parties.

The amended regulation also requires any licensee that pays a third party to place their advertisement when displaying another brokers exclusive listing, must have words to disclose that it is a paid advertisement including the word “advertisement” immediately following the name of the licensee.

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