Instagram's visual format is perfect real estate professionals to connect with potential clients, especially urban ones*, by sharing photos and videos.
Here are some tips for getting started:
Upload the same professional photo & bio you use for your Real profile.
Use your own, original photos and videos of listings, clients testimonials and your thoughts market conditions and local establishments. Promote other businesses at least 20% of the time.
Share the same content to Facebook, Twitter and LinkedIn.
Feel free to share personal stories from vacations, restaurant outings and more. Just don’t do it too much. About 20% of the time is right.
Use hashtags when relevant.
Reply quickly to comments.
Keep going. Like all social media, it takes time to find your voice and build an audience.
* 68% of Instagram's users are female, according to Appdata. 17% of U.S. adult residents who live in urban areas use Instagram, compared with 11% in suburban and rural areas.