Instagram's visual format is perfect real estate professionals to connect with potential clients, especially urban ones*, by sharing photos and videos. 

Here are some tips for getting started: 

  • Upload the same professional photo & bio you use for your Real profile.

  • Use your own, original photos and videos of listings, clients testimonials and your thoughts market conditions and local establishments. Promote other businesses at least 20% of the time. 

  • Share the same content to Facebook, Twitter and LinkedIn. 

  • Feel free to share personal stories from vacations, restaurant outings and more. Just don’t do it too much. About 20% of the time is right. 

  • Use hashtags when relevant. 

  • Reply quickly to comments. 

Keep going. Like all social media, it takes time to find your voice and build an audience. 

*  68% of Instagram's users are female, according to Appdata. 17% of U.S. adult residents who live in urban areas use Instagram, compared with 11% in suburban and rural areas.

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